TOMIS Holdings, Inc.
AI-Powered Marketing & Booking Software for Tours & Activities
Financial Performance
Financial Assessment
Source: TOMIS Holdings Financial Statements, 2024-2025 Annual Reports
P&L Summary: 2024 vs 2025
| Metric | 2024 | 2025 |
|---|---|---|
| Total Revenue | $3,670,739 | $4,563,651 |
| COGS | $247,566 | $387,694 |
| Gross Profit | $3,423,173 | $4,175,957 |
| Total OpEx | $3,743,166 | $4,767,343 |
| Operating Income | -$1,010,580 | -$591,386 |
| Net Income | -$996,843 | -$593,799 |
Key Financial Metrics
Revenue Trend (Monthly MRR)
Investment Structure
Deal Terms & Capitalization
Source: Series Seed-2 SPA, Carta Cap Table, Investment Agreements
GSV Investment History
Cap Table Summary (Pre-Seed-2)
| Security Type | Shares/Amount |
|---|---|
| Common Stock Outstanding | 2,466,265 |
| Series Seed | 435,138 |
| Series Seed-1 | 204,542 |
| Series Seed-2 Authorized | 152,730 |
| Total Preferred | 792,410 |
| Options Granted | 268,150 |
| Options Available | 62,304 |
| Fully Diluted | 3,789,159 |
Cap Table Mix
GSV Investment Timeline
| Round | Amount | Valuation | Shares |
|---|---|---|---|
| Seed (Jun '24) | $1,600,000 | Converted + New | 421,952 |
| Seed-1 (Jun '24) | $542,916 | — | 204,542 |
| Seed-2 (Jun '25) | $600,000 | $13.5M | 152,730 |
| Total | $2,742,916 | 779,224 |
Company Overview
Product & Company
Source: TOMIS Holdings Investor Materials, Product Documentation
Platform Overview
TOMIS Holdings develops AI-powered marketing and booking software tailored for tour operators and activity providers. The platform combines an intelligent AI chatbot, unified inbox for customer communications, automated review generation, SEO dashboard, and a white-label booking engine.
Core Features
- AI Chatbot for customer inquiries & conversions
- Unified inbox across all communication channels
- Automated review generation & reputation management
- SEO dashboard & digital marketing tools
- White-label booking engine
Business Model & Market
Business Model: B2B SaaS + agency services. The company generates revenue through recurring software subscriptions and agency management fees for tour operators seeking comprehensive digital marketing support.
Target Market: Independent tour operators, activity providers, and regional booking platforms in the $200B+ tours and activities market. Customers are seasonal businesses with high summer/fall concentrations.
Yonder Acquisition (2024): TOMIS acquired Yonder, a competitive SaaS platform headquartered in New Zealand and Australia, to expand international reach and consolidate the market.
HQ: Bozeman, Montana, USA. Founded ~2018. Delaware corporation.
Strategic Rationale
Investment Thesis
Source: GSV Fund II Investment Committee, Thesis Development Documents
Investment Considerations
Risk Assessment
Source: Due Diligence, Management Interviews, Historical Performance Data
Return Analysis
Exit Scenarios & Valuation
Source: DCF Model, Comparable Company Analysis, Exit Discussions
Exit Analysis (2030 Horizon)
| Scenario | Exit Value | GSV Share | MOIC |
|---|---|---|---|
| Base Case (3.39x Revenue) | $62.9M | $10.1M | 3.7x |
| Upside (4.5x Revenue) | $83.5M | $13.4M | 4.9x |
| Downside (2.5x Revenue) | $46.4M | $7.5M | 2.8x |
Base case assumes 30% annual revenue growth, 3.39x exit multiple (Pitchbook comp set), 16.14% ownership post-dilution at exit.
Valuation & Current Metrics
| Metric | Value |
|---|---|
| Current Fair Value (Carta) | $6,545,758 |
| Current MOIC | 2.42x |
| Unrealized Gain | $318,266 |
| Implied Exit (M&A Discussions) | $30M |
| Series Seed-2 Price/Share | $3.9285 |
| Series Seed-2 Effective Valuation | $13.5M |
Exit Scenario Distribution
Forward Looking
Financial Projections (2026–2030)
Source: TOMIS Management Projections, Assumption Models, Value Tracker Consensus
Revenue Projections & Composition
| Year | Projected Revenue |
|---|---|
| 2026 YTD Accrued | $6,491,896 |
| 2026 Full Year (Projected) | $6,495,947 |
| 2027 Projection | $8,444,731 |
| 2028 Projection | $10,978,150 |
| 2029 Projection | $14,271,595 |
| 2030 Projection | $18,553,073 |
Valuations model (conservative). Assumes 30% annual growth rate.
EBITDA Trajectory & Profitability Path
Monthly EBITDA 2025 & Normalized 2026
2025 ranged -$142K to +$51K monthly. Key milestone: achieve consistent EBITDA breakeven in 2026–2027 through operating leverage.
Leadership
Investment Team
Source: Investor Relations, Cap Table, Management Bios
GP Recommendation: MONITOR
TOMIS is a category-leading B2B SaaS + agency platform for the $200B+ tours and activities market. The company demonstrates strong unit economics (93% gross margins), growing ARR (~$4.4M), and active M&A discussions at $30M valuation. Founder commitment and international expansion through Yonder acquisition position TOMIS for continued growth.
Key Milestones to Monitor:
- 2026 Revenue Target: Achieve $8M revenue goal; currently tracking to $7.7M—growth must accelerate
- Profitability Path: Demonstrate consistent EBITDA breakeven through operating leverage and efficiency improvements
- Yonder Integration: Seamless consolidation, revenue synergies, and cost optimization
- M&A Discussions: Close or formalize buyer agreement; evaluate growth equity recap at $30M+ valuation as alternative
Recommendation: Continue active monitoring through quarterly board updates and operational metrics. Prepare for potential follow-on investment in growth round or M&A support. Consider growth equity recap at $30M valuation if founder prefers equity continuity over outright sale. Seasonal revenue patterns require careful Q4 2026 tracking for realistic exit timing.